China’S Adult Industry Is Becoming Increasingly Large

As of the end of 2022, there are as many as 120000 domestic enterprises related to adult products, especially in recent years, which have been growing exponentially every year.
In the entire year of 2020 alone, there were over 30000 registered related enterprises, an increase of 537% compared to 2019. From January to September 2021, there were 74000 registered related enterprises, an increase of 393%.

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In 2010, the sales revenue of adult products in China was 4.5 billion yuan, in 2012 it was 5 billion yuan, and in 2017 it was 10 billion yuan. In 2020, the scale of the domestic online adult product market reached 62.5 billion yuan, and in 2021, the overall sales revenue of adult products reached 113.4 billion yuan.

The development of adult products industry benefits from the popularization of e-commerce. It can be said that e-commerce has become the most important sales channel for adult products.


Merchants will secretly ship goods, protect personal privacy, and directly deliver them to consumers, leading to a leapfrog development of the industry. By the end of 2021, 70% of adult product sales in China are conducted through online e-commerce channels.

In the past 10 years, China has become the world's largest producer of adult products, with 70% of the world's adult products produced by China; Afterwards, due to intensified competition, the growth rate of the adult market slowed down, and the adult goods industry also entered a period of stagnation;

In the early stages of the global epidemic, the adult goods industry experienced a second outbreak, and the epidemic suddenly brought heat to the sex industry. Data shows that in the early stages of the epidemic, the sales of sex toys increased significantly.
Among them, the United States increased by 75% than expected, Italy by 60%, France by 40%, and Canada, with the largest increase in sales, soared by 135%.

According to Alibaba GMV data, in February 2020 alone, the sales of adult and sex products surged by 70.34% year-on-year, with Fujian and Guangdong experiencing increases of 231% and 196% respectively.

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Post time: May-06-2023